FENDI!
Founded as a fur and handbag company by
Adele Casagrande in 1918, it wasn't until Casagrande's marriage to Edoardo Fendi in 1925 that the company got its famous name. With a solid expansion of the brand through the 1940's and a fresh, new outlook inspired by the couple's five daughters,
Fendi was able to launch the career of
Karl Lagerfeld, who still holds the title of creative director today. Widely renowned for luxury handbags, ready-to-wear, and their signature double F logo, Fendi is without a doubt one of the world's premier fashion labels.
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Christian Louboutin
C.Louboutin
As a child, Louboutin would regularly sneak out of school, from the age of 12, to watch the showgirls at Paris nightclubs, because he was fascinated by their costumes. He cites this as his main inspiration for becoming a shoe designer: "[The showgirls] influenced me a lot. If you like high heels, it's really the ultimate high heel - it's all about the legs, how they carry themselves, the embellishment of the body.
They are the ultimate icons." Although Louboutin faced much opposition following his decision to leave school so early, he claims that his resolve was strengthened after watching an interview on TV with Sophia Loren in which she introduced her sister, saying she had to leave school when she was only 12 but when she turned 50 she got her degree. "Everybody applauded! And I thought, 'Well, at least if I regret it I'm going to be like the sister of Sophia Loren!"
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Prada
If there's one thing every girl knows is that a Prada bag will complete her outfit, look, and wardrobe. Leather workers, Mario and Martino Prada opened a shop in 1913; however the company was revolutionized by their granddaughter Muiccia in 1970. What began with the success of the classic nylon tote, revolved into a shoe line to a ready to wear line. Today, the Prada insignia is recognized as the go to brand for style, class and Italian sensibility.
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Gucci
Beginning in a luggage store in 1921, Florence, Italy, Guccio Gucci established a small business dedicated to fine leather bags, shoes, gloves, and belts. What began as an entrepreneur’s dream has evolved into a global powerhouse marked by excellence and tradition. From family owned to a public limited company, Gucci has maintained the highest standards of fashion while embracing innovation and change. As current creative director of Gucci, Frida Giannini has redefined the Italian brand, introducing a sensual, modern edge to over 90 years of superior quality craftsmanship.
Recognized by the fashion elite for a commitment to exceptional quality, Gucci’s Giannini has given decadence a fresh face with her flair for boho rock 'n' roll. You’ll still find the trusted signature ‘GG’ goods but with updated silhouettes, bolder colors, exotic prints, animal skins, and stunning eyewear. Giannini’s focus is not only on women’s apparel but menswear, showcasing sporty, retro sneakers, chic ties, and classic dress shirts and suits.
The savvy Roman’s vision is less about blatant sexuality and more focused on a softer, sensual approach that is as confident as it is beautiful.
Gucci remains as iconic as ever with timeless, classic gifts, but moves forward with a sense of adventure. As the phoenix herself says, “I always feel myself on fire.”
